Content Marketing Professional (m/w/d)
Your tasks
- As a key member of the Central Marketing team, you will ensure high-quality, consistent content delivery across all channels and formats. You will work closely with faculty, programme directors and institutional partners to translate the intellectual capital of the University into engaging, accessible and credible narratives for the target audience of the Executive School. This includes:
- Develop and implement a content strategy and editorial roadmap for the Executive School, aligned with key topics, priority markets and ecosystem partnerships.
- Plan and coordinate end-to-end content production across multiple formats (e.g. articles, interviews, videos, podcasts, newsletters, webinars, social media).
- Design and manage faculty marketing initiatives that highlight the expertise of our professors and programme leaders on relevant topics and platforms.
- Support the entire Executive School faculty and programme portfolio with hands-on marketing execution, ensuring operational excellence and alignment with brand standards.
- Support to refine messaging and value propositions for key programmes and strategic initiatives in collaboration with business development and communication teams.
- Contribute thought leadership content to partnership platforms such as HSG Alumni, the St.Gallen Symposium, and other global and regional ecosystem partners.
- Establish automated content workflows, best practices, and performance metrics to ensure efficiency, quality, and continuous improvement.
- Stay abreast of digital platforms and tools, using technology to enhance visibility, engagement and content impact across all channels.
Your profile
- The ideal candidate combines conceptual strength, editorial talent and a strategic mindset with an organised, hands-on approach. This is a collaborative, execution-oriented role for someone who enjoys working closely with multiple stakeholders while maintaining editorial excellence and brand coherence. This includes:
- Several years of experience in content strategy, communications or B2B marketing in a knowledge-driven environment (e.g. executive education, consulting, media, professional services, business networks or think tanks).
- Proven ability to work effectively with senior academics and corporate stakeholders, turning complex ideas into clear, engaging and business-relevant content.
- Strong storytelling, writing and editorial planning skills across digital channels.
- Technical proficiency with modern marketing and publishing tools, CRM systems and analytics platforms.
- Excellent communication skills in English and German, both spoken and written, with sensitivity to tone and audience.
- Structured, reliable and agile working style, with the ability to manage multiple projects and work streams in parallel.
- Genuine interest in leadership, strategy, governance, and lifelong learning.
- A proactive, collaborative attitude, driven by curiosity, quality and impact.
Inspirational Work Environment
Executive Education
Network
Family & Career
Equal Opportunities
Fit and Healthy
Inspirational Work Environment
At the HSG, as Europe's leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts - both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.
Executive Education
We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e-learning, coaching and collegial advice. We support task-specific external training and executive education financially as well as with regard to the time required.
Network
We promote our culture of cross-functional collaboration and create space for forging valuable relationships - also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long-lasting.
Family & Career
We provide our employees with flexible work time models with a variable number of hours per week. As a family-friendly employer, we offer part-time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.
Equal Opportunities
The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.
Fit and Healthy
We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals - from vegetarian to fish dishes - at discounted prices.
Further information on working at the HSG can be found here.
For job-related questions
I am looking for a motivated individual who actively supports our marketing with energy and fresh ideas
We are looking for a motivated individual who actively supports our people and our organisation.
Your place of work
University of St.Gallen
«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.
