Growth Marketing Manager ES-HSG (m/w/d)
Your tasks
- You manage and optimize campaigns on Meta and other online platforms
- You leverage AI tools to improve campaign performance, content creation, targeting, automation and overall marketing performance at the Open Programmes
- You drive qualified traffic through a mix of paid acquisition, AI/LLM visibility, and high-impact content strategies (beyond traditional SEO)
- You create and execute a strong LinkedIn strategy in cooperation with the programme directors and central marketing of the Executive School
- You align marketing initiatives and market research with programme-specific sales targets to generate qualified leads
- You analyse campaign performance and continuously optimise based on data-driven insights
- You manage and execute content strategies across social media platforms
- You represent the programmes at selected marketing, corporate and partner events
- You advise programme directors and managers on market positioning and growth opportunities
- You develop and execute, together with the Head of Marketing & Sales, a strategic marketing roadmap for the Open Programmes
- You collaborate closely with the marketing and sales team, programme directors, and the Head of Marketing & Sales
- You support sales team during peak periods and ensure smooth intake processes at high volumes
- You contribute to the training and mentoring of team members in marketing-related topics
Your profile
- You combine a can-do mindset with a collaborative spirit and make working together both productive and enjoyable
- You hold a university degree (university or university of applied sciences), ideally in a marketing-related field
- You demonstrate a strong commitment to quality and a deep understanding of client and participant needs
- You bring excellent communication skills, a growth mindset, and the confidence to coordinate diverse stakeholders (faculty, participants, internal partners)
- You think analytically and conceptually, with a strong interest in market dynamics and emerging trends
- You work independently with a structured, solution- and goal-oriented approach
- You are fluent in German and English, both written and spoken
Inspirational Work Environment
Executive Education
Network
Family & Career
Equal Opportunities
Fit and Healthy
Inspirational Work Environment
At the HSG, as Europe's leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts - both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.
Executive Education
We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e-learning, coaching and collegial advice. We support task-specific external training and executive education financially as well as with regard to the time required.
Network
We promote our culture of cross-functional collaboration and create space for forging valuable relationships - also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long-lasting.
Family & Career
We provide our employees with flexible work time models with a variable number of hours per week. As a family-friendly employer, we offer part-time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.
Equal Opportunities
The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.
Fit and Healthy
We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals - from vegetarian to fish dishes - at discounted prices.
Further information on working at the HSG can be found here.
For job-related questions
Senior Project Manager, Talent Acquisition
I am delighted that you are interested in this position at our University and would be pleased to meet you soon.
Leiterin HR ES HSG
I am looking forward to receiving your application for this job.
Your place of work
University of St.Gallen
«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.
