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PhD Position in Consumer Behavior and Marketing (m/f/d)

100 % (limited, by 01.09.2025 until 01.09.2029)

Your tasks

  • Develop and conduct independent research in consumer behavior and marketing.
  • Design, code, and analyze experiments and surveys.
  • Collaborate on research projects and contribute to academic papers.
  • Assist in preparing grant proposals and organizing workshops.
  • Support teaching activities and mentor students.

Your profile

  • An above-average degree in business informatics, business management, economics, psychology, or related fields
  • Interest in scientific questions related to the fields of digital marketing, social media, and/or technology & marketing.
  • A high level of personal initiative and goal orientation
  • Excellent command of written and spoken English
  • Proficiency in statistics and basic coding skills in R/Python."

Application Procedure:
Please submit the following documents online: a cover letter outlining your research interests, motivation, and fit for the position; your CV, including education, research experience, coding skills, and any publications; and copies of your transcripts and certificates.
Are you interested in mobile marketing, social media, and technology & marketing? Do you want to research cutting-edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) with a main research focus on digital marketing and consumer behavior. We undertake a variety of ambitious research projects in cooperation with top international universities (e.g., Harvard or Stanford University) and companies.
We are looking forward to your online-application stating the job ID
apply here
Inspirational Work Environment

Inspirational Work Environment

Executive Education

Executive Education

Network

Network

Family & Career

Family & Career

Equal Opportunities

Equal Opportunities

Fit and Healthy

Fit and Healthy

Inspirational Work Environment

Inspirational Work Environment

At the HSG, as Europe's leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts - both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.

Executive Education

Executive Education

We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e-learning, coaching and collegial advice. We support task-specific external training and executive education financially as well as with regard to the time required.

Network

Network

We promote our culture of cross-functional collaboration and create space for forging valuable relationships - also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long-lasting.

Family & Career

Family & Career

We provide our employees with flexible work time models with a variable number of hours per week. As a family-friendly employer, we offer part-time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.

Equal Opportunities

Equal Opportunities

The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.

Fit and Healthy

Fit and Healthy

We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals - from vegetarian to fish dishes - at discounted prices.

Further information on working at the HSG can be found here.

For job-related questions

Prof. Dr. Reto Hofstetter
Akademischer Direktor EMBA

Prof. Dr. Reto Hofstetter forscht im Bereich Marketing mit quantitativen und experimentellen Methoden und publiziert in Top-Journals wie dem Journal of Marketing und dem Journal of Consumer Research.


Claudio Burigo
Leiter Finanzen, Buchhaltung & HR

Ich freue mich, dass Sie sich für diese Position interessieren und Teil der Mitarbeitenden der Universität St.Gallen werden möchten. Ich würde mich freuen, Sie bald persönlich kennen zu lernen.

Your place of work

University of St.Gallen

«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 9800 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3300 researchers, educators and professional staff.