Marketing Manager EMBA HSG (m/f/d)
Your tasks
- Conducting market and competitor research to identify trends and opportunities.
- Creating, localizing, and publishing content across social media, email, CRM systems, and digital ad platforms (e.g. LinkedIn, Google).
- Monitoring and optimizing campaign performance, including lead quality tracking, KPI reporting, and ROI analysis.
- Supporting collaboration with internal and external stakeholders (design, copywriting, recruitment, partners) and ensuring timely delivery.
- Ensuring brand consistency across all channels in line with HSG and joint branding guidelines (EMBA/IEMBA/EMBA ETH HSG).
- Representing the EMBA HSG at events (online/offline, local/international) and advising qualified candidates throughout the recruitment journey.
Your profile
- Bachelor or Masters degree
- 2-5 years of marketing experience in executing activities across the full marketing mix (professional services and/or educational services marketing preferred).
- Strong organisational skills with an ability to multitask and deliver to tight deadlines.
- Creative team player with a positive attitude and a hands-on approach.
- Strong attention to detail and high-quality standards.
- Fluency in English and German.
Inspirational Work Environment
Executive Education
Network
Family & Career
Equal Opportunities
Fit and Healthy
Inspirational Work Environment
At the HSG, as Europe's leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts - both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.
Executive Education
We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e-learning, coaching and collegial advice. We support task-specific external training and executive education financially as well as with regard to the time required.
Network
We promote our culture of cross-functional collaboration and create space for forging valuable relationships - also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long-lasting.
Family & Career
We provide our employees with flexible work time models with a variable number of hours per week. As a family-friendly employer, we offer part-time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.
Equal Opportunities
The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.
Fit and Healthy
We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals - from vegetarian to fish dishes - at discounted prices.
Further information on working at the HSG can be found here.
For job-related questions
Head of Marketing & Talent Acquisition
At the EMBA HSG we attract forward-thinking leaders – join us to advance executive education and create lasting impact.
Senior Marketing Strategy Manager
I'm looking forward to meeting someone who's curious, creative and ready to grow with us – I look forward to your application!
Your place of work
University of St.Gallen
«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 9800 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3300 researchers, educators and professional staff.
