PhD Position in Quantitative Marketing and AI (m/f/d)
Your tasks
As a PhD student, you will:
- Conduct independent, methodologically rigorous research at the intersection of marketing, technology and quantitative modeling
- Develop and apply econometric, structural, and machine-learning-based models to marketing questions
- Analyze large-scale field, market, or platform data to identify causal effects of marketing actions (e.g., pricing, advertising, AI-driven personalization, ...)
- Design and analyze field experiments and quasi-experimental studies in collaboration with industry partners
- Partner with leading Swiss and international companies on applied, data-intensive research projects
Your profile
- An above-average degree in economics, statistics, data science, quantitative marketing, computer science, or related fields
- Strong interest in quantitative and methodological questions in marketing and technology/AI
- Strong programming skills in R or Python; experience with large-scale or field data is a plus
- A high level of personal initiative and goal orientation
- Excellent command of written and spoken English; knowledge of German is beneficial
- Exceptional analytical and conceptual abilities
The chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. You will have the freedom to pursue your own research agenda, the time to do it properly, and financial support for your projects, from data collection and participant incentives to conference travel. We encourage you to publish in top-tier journals (e.g., JCR, JMR) and support your development through continued training at international institutions (e.g., GSERM, University of Michigan, ESADE). Our projects run in cooperation with top international universities (e.g., Columbia or Stanford) and leading companies. Regular conference participation helps you build your own international network early on.
The University of St.Gallen is among the leading business schools in Europe, with a large and active doctoral community.
Inspirational Work Environment
Executive Education
Network
Family & Career
Equal Opportunities
Fit and Healthy
Inspirational Work Environment
At the HSG, as Europe's leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts - both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.
Executive Education
We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e-learning, coaching and collegial advice. We support task-specific external training and executive education financially as well as with regard to the time required.
Network
We promote our culture of cross-functional collaboration and create space for forging valuable relationships - also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long-lasting.
Family & Career
We provide our employees with flexible work time models with a variable number of hours per week. As a family-friendly employer, we offer part-time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.
Equal Opportunities
The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.
Fit and Healthy
We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals - from vegetarian to fish dishes - at discounted prices.
Further information on working at the HSG can be found here.
For job-related questions
Academic Director EMBA
The perfect match happens when expectations and culture align. Let's find out together if this is the right path for both of us.
Research Associate & Doctoral Candidate
I would be very pleased to welcome you to the University of St.Gallen soon. I am always happy to answer any questions you may have.
Your place of work
University of St.Gallen
«A place where knowledge is created» - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'800 researchers, educators and professional staff.
